Creative Direction: Intro//Vert
The concept for this editorial came from a play on the word “introvert” (vert, from the French, meaning green). I took the idea a step further by exploring the association between shyness, youthful innocence and springtime. In this way I tied introversion to the color green, and green to the concept of being sensitive and shy like a newly unfurled springtime leaf. The visual metaphor is carried by symbols presented in each image, including bandaids to indicate sensitivity, fresh grass and a bed of flowers out of which our model grows like a springtime plant. All casting, creative direction, art direction, and pagination was executed by me.